In this post from the Scholarly Kitchen, Joe Esposito urges publishers away from retrenchment in “Publishing in the Google Ecosystem“.

Google is now the defining entity in the information landscape. To flourish, as best as publishers can hope to flourish, it’s necessary to find a place within the Google ecosystem. There is no world elsewhere, no little pocket of commerce beyond the reach of Google’s audience aggregation, no opportunity to erect protectionist barriers or to appeal to the legacy of one’s own institutions. To those who resent Google’s huge bulk and ambition, it has to be said: Get over it.

Specifics in Esposito’s post, and moreso in David Crotty’s comments, provide a worthwhile glimpse into an industry doing the messy work of adapting to new environmental conditions, competitors and customer value assessments.