Just checked into the website of the Massachusetts Board of Library Commissioners.
Information on its strategic planning process is from May 2005. The Board appears to have kicked off a marketing campaign in 2007, however there is little information available except an outline of weak bullet points such as “parents need to recognize the value of school libraries” and “internet search assistance”. I could not find information about the products or results of the campaign.
The FAQs under “About MBLC” appear to have been created in the mid-late 1990s, when people were first moving online. Questions include “How do I find a book [online]?” and “How do I find a library, its homepage, hours and directions?”
The MBLC needs to catch up with the times in order to effectively achieve its goal to “maintain and strengthen the Commonwealth’s free public libraries.”
