On June 11, MSNBC’s TODAY show ran a 4 minute segment on public libraries. It echoed newspaper stories of the past few months by reporting a dual recessionary effect of increased library usage and jeopardized funding.
National coverage is a welcome development. It’s time to help the mainstream media realize there’s a compelling story here—and to help tell it.
We need to convey that the funding crisis preceded the recession and will likely outlast it. Coverage needs to expand beyond the use of libraries as job search centers and publicize the rich community, educational and cultural activities that also take place there.
Centrally located, concise supporting materials to help citizens, journalists and policymakers engage in a deeper conversation about public libraries would be invaluable.1
I’m also thinking a prominent advocate or national campaign is vital to sustaining interest in public libraries. President Jimmy Carter’s support for Habitat for Humanity or the Got Milk? campaign come to mind.
The mainstream media is paying attention, so let’s tell ‘em our story.
1This Friday’s post will offer examples of supporting materials.
