In a 2008 report, the Online Computer Library Center categorized library financial supporters as follows:
- Super Supporters: the most likely regular voters to be committed to vote yes for a library referendum, ballot initiative or bond measure. These people represent the core of the libraries’ current support base. (7.1%)
- Probable Supporters: regular voters who overall favor supporting the libraries financially. This group has the potential to be persuaded to increase their commitment to voting favorably for a library referendum, bond measure or ballot initiative. (32.3%)
- Barriers to Support: People who say they vote in primary, presidential and local elections but have significant barriers to supporting the library financially. They are the least likely of the voting respondents to vote in favor of a library referendum. (34.0%).
- Chronic Non Voters: People who are either not registered to vote or are registered but do not vote in primary elections, presidential elections or local elections. The people in this segment say that they are unlikely to be motivated to vote in the future. (26.6%)
How well do these groups reflect your constituency?
Source = From Awareness to Funding, OCLC 2008. n=8000.
