Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”, a study from the Duke University Fuqua School of Business, suggests that even brief exposures to corporate logos have behavioral effects.
Watching the video on the study made me realize public libraries have not adopted a common logo. I think it would really help if they did, for seeing the logo in a range of contexts across the country would:
- elevate libraries in the public consciousness
- evoke the public’s favorable impressions of libraries
- facilitate an understanding that our public library system is a national resource
View a gallery of photos that incorporate the library brand.
