As a sellable quality, immediacy has many levels. [It] has to fit with the product and the audience.
Personalization requires an ongoing conversation between the creator and consumer, artist and fan, producer and user. It is deeply generative because it is iterative and time consuming. You can’t copy the personalization that a relationship represents.
From Better than Free by Kevin Kelly.
The internet has made it easy to receive immediate updates on world and national news, sports scores and stock prices, weather forecasts and even the daily activities of our favorite entertainers. What’s harder to obtain online is timely information about what’s happening in our own backyards.
Each day, our public librarians are exposed to a dynamic flow of information that reflects our individual preferences and community characteristics. They circulate newspapers and town documents, interact with town departments and local businesses, work with school kids, observe the community’s content consumption and talk with folks around town.
Wouldn’t it be great if they could take the lead in creating an effective online town commons to help make this rich experience available to the rest of us?
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