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Are public libraries glorified babysitting services?

“My town officials think all we’re running here is a babysitting service” a librarian recently shared in a moment of frustration. She went on to mention studies about the proven impact on cognitive abilities when toddlers are actively engaged in library programs like Lapsit versus passively engaged with toys & videos.

This was news to me; my how the educational product companies and toy manufacturers had shaped my understanding! I also hadn’t thought of toddler programs as educational initiatives. When I’ve seen adults and toddlers together at the library, I’ve usually thought “oh, aren’t those kids adorable” and “I’m glad people are getting together to have fun“. Though it now seems obvious, the educational and literacy component of Lapsit was lost on me.

This last point was intriguing, so I did some quick research. I googled “Lapsit” and got plenty of results from library websites around the country. I clicked through to the top 20 (all different libraries, by chance) and searched for the terms literacy and education in the page content, in images or as part of the navigation.

  • 80% made no mention of literacy or education in conjunction with Lapsit
  • 20% contained the term literacy
  • 10% contained the terms literacy and education

Clearly these stats don’t tell the whole story, but they tell a good one about the help libraries need presenting information to the public.

Last month, library consultant Larry T. Nix (a.k.a. The Library History Buff) wrote about libraries’ success with early education programs in Little Kids and Public Libraries.

The science behind the importance of learning in children ages birth to three is overwhelming. Public libraries have proven they can implement excellent programs to serve this age group. The public education community is struggling to implement four year old kindergarten much less provide programs for this age group. There is a tremendous opportunity for public libraries to take ownership of learning in the most important years of a child’s life.

Why are public library administrators not recognizing and seizing on this opportunity. Why can’t we come up with major national and state funding programs to help public libraries take a major leadership role in this area?

This info ties into recent thoughts I’ve shared about running libraries like a business and getting behind an organization like a National Public Library Corporation.

Businesses know they need to be the top provider in at least one thing and runner up in one or two others to remain viable. Arguably, the same is true for libraries now that people have so many information and entertainment options. Early childhood education seems to be one area where libraries can emerge as an acknowledged leader. They’ll need help though — and focused efforts could go a long way in a more effectively structured system. For example, a comprehensive program kit on Lapsit could be used by thousands of libraries throughout the country. And if data systems were more uniform and better connected, electronic communication of program and training materials, administration and other functions would be unbelievably extensible. Just a click away, in fact.

The need to resource our public libraries more effectively is right in front us — as are good organizational, funding and technological models. The potential impact of doing so, through programs in early childhood learning (as just one example), is enormous.

Larry Nix is right about the value of a national and state funding program, however its impact would be mitigated if the funds were dispersed within our existing library structures.  Injecting funds for these types of programs into the system would only perpetuate its deficiencies based on what we’ve seen with a $350,000 library grant on digital privacy and a new $750,000 literacy grant. We need a new organization to solicit and wisely use funding for broad library initiatives and information infrastructure.

I’ve proposed an addition to the library ecosystem in the form of a National Public Library Corporation, similar to NPR or PBS. The National Public Library Corporation would be an additional resource to provide top-notch data systems, content, training and fund-raising support. Libraries would remain independent and locally governed and their association with the NPL would be voluntary. This idea would provide shared resources where it makes sense and preserve autonomy to nurture the authenticity and personalization community libraries currently provide. Because it’s an additive approach, there’s nothing to lose here that won’t be lost anyway if we leave things as they are. And there’s worlds to gain.

 

Library Photo Friday 18

Welcome to photo Friday! Click on image to enlarge.
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I’d love to broaden the gallery with more photos and other image types that exude a love of libraries and help reinforce the brand.

Are you a visual person? Please consider becoming a guest artist.

 

The high cost of library micro-grants

Early in my career I was taught how to wring cost from a process or product. Instructors had me trace every interaction & transaction involved in procuring a product or service, assign a cost to each and assess its value to the deliverable. What I learned was, essentially the deliverable holds value and everything else holds cost. The closer a supporting process or product is to the deliverable, the better its cost benefit ratio. Conversely, value declines as the physical, temporal or organizational distance from the deliverable increases. It was an illuminating learning experience and I’ve called upon it every work day in the past 25 years.

A new $750,000 literacy grant from Dollar General Corporation caught my attention for a few reasons (here and here), not least because it exemplifies the high cost of library micro-grants. This grant, administered by the ALA, awards $5,000 to 70 libraries located in close proximity to a Dollar General store or office. The application prompted a few questions for me. If libraries get $350k, how much of the remaining $400k is allocated to program administration and development of the ALA’s American Dream Toolkit? Will this toolkit be the next PrivacyRevolution? Requiring use on bookmobiles was also curious; wouldn’t it be better to let the libraries determine how to best meet the needs for literacy services in their communities? Lastly, taking the entire effort into consideration, how much benefit would accrue to patron literacy services? (NOTE: my quick graphical cost/benefit analysis for a singular service – providing literacy tutors to individual patrons – is at the bottom of the post.)

The cost of this grant seems to far outweigh its benefit for patrons and participating libraries. I’d think staff time would be better spent delivering direct patron services and focusing on purposeful activity within their own control than working hard for a few thousand dollars laden with substantial overhead and narrowly prescribed uses. In fact, this may sound radical but I’d encourage libraries to ignore grants like this one altogether. They are structured to benefit bureaucracies and corporations and require work that is tangential to the genuine public value they can deliver.

Funding and service delivery are areas where a National Library Corporation (NPL) could add enormous value. The NPL could work with donors to leverage their contributions for maximum impact. In this case, it could use the $750,000 from Dollar General to create services to promote literacy and efficiently make them available to subscriber libraries. Surely a focused team with a large budget could do this more effectively than staff at dozens of libraries with just a few thousand dollars at their disposal and other job requirements on their plate.

For donors, the NPL’s development staff would have greater resources and expertise than individual libraries to provide visibility for their contributions. For libraries, the NPL could help them demonstrate value and reach out to their communities by creating high-quality program outreach kits. These kits would be part of a coordinated library campaign to foster constituents making connections between library programs & services … and aid them in saying “ah, there’s our libraries at work again”.

A key structural element of the NPL is that it would be more than an intermediary; it would produce services with direct patron benefit such as technical infrastructure, content, outreach and library staff training.  Individual libraries would simply subscribe to the services they find valuable rather than struggle individually to scrape together resources and create the services themselves.

It would be fabulous for patrons to know their library had access to quality programs & services they’d become aware of elsewhere. I’ll bet library usage and requests for services would increase if they were high quality, well-defined and well-promoted by the NPL. I also believe the public, foundations and corporations would more readily fund concrete, proven services — just like they do today with NPR and PBS.

Wouldn’t it be great if public library staff could…

  • Conveniently access consistent, quality services from a single source for a single subscription fee?
  • Access a single repository of well-organized and high-quality training, education and outreach materials (for patrons and library staff as well)?
  • Work from a single dashboard with email, event/volunteer/website management, news, knowledge base, nationwide colleague network — perhaps even integrated research databases, library catalogue and patron database, meaningful statistics …
  • Say goodbye to costly and tedious administrivia involved in working with micro-grants, ‘free’ internet services and multiple suppliers?

Sound good? All we need is a few million dollars to get the ball rolling … just a few million dollars to reinvigorate our public library system. Trust me, this one has a great cost/benefit ratio.


Cost Benefit Analysis of Dollar General 2010 Literacy Grant

Apply for grant & follow up.
Report grant application activity to local management, trustees, etc.
Participate in a 60 minute media training session with ALA’s Public Information Office (PIO) via conference call.
Promote the American Dream Starts @ your library using the @ your library trademark, the ALA logo, and the Dollar General logo.
Inform local and statewide library networks, including your state library association, of the ALA/Dollar General grant and your project.
Contact/inform your local Dollar General store regarding the ALA grant and your project.
Contribute print and online resources, including library profiles, to the American Dream toolkit and website.
Submit quarterly reports to ALA’s project manager.
Submit a comprehensive final report to ALA documenting your library’s accomplishments, the impact of the project, and your use of funds.
Recruit tutors
Recruit patrons
Schedule training, arrange payment for tutors
Deliver tutoring session